In the digital world, one of the fastest growing business in the next decade used artificial intelligence. To improve the intelligence digital systems ‘analyze users’ needs and design, construct and maintain Specialized utility programs currently AI is being used in various application areas such as an intelligent game, playing natural, language processing, vision processing, speech processing and now becomes the essential part of Digital Marketing.
In Digital Marketing process, Artificial intelligence works an important role today. AI helps us to analyze consumer response and search designs, how we use data from social media platforms and blog posts which is helps businesses analyses how users and customers find their products and services.
This technology also gives information and clues to users by receiving into conversations. According to Gartner, by 2020, 85% of customer communications will be handled without the need for a human.
Businesses adopting AI in 2018 will be able to save costs and accelerate growth, getting an edge over their competitors.