As Raghav Haran puts it, “Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market…. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.”
Influencer marketing is a very effective tool that works to attract customers. From celebrities and Instagram or YouTube stars to well-known bloggers and journalists are Influencers who help increase the information about your product or business through social channels.
At Social media, many people socialize and involve with their broad network of followers and consumers, that talks about a particular brand that they increase an audience with whom trust has already been secured. Because it’s not a company ad which creates a positive image of their brand in the minds of people, through bits of help to attract more customers.