Email marketing is a type of marketing which is the action of sending a commercial message, typically to a group of people, using email. The main aspect of Email marketing is personalized content and will be to ensure customer delight essential as 2018 grows. Customers gain unique experience based on their choices and decisions and are examined a good option than “one-way to-all” marketing.
If we have stored personal data like purchase history, user behavior and links clicked, businesses can customize their content and boost ranking in Digital market. So Kept in mind that 74% of digital marketers consider that targeted for personalization improves customer.
In fact, as Kevin George, Head of Marketing at Email Monks, says, “The future of e-mail is real-time, behavior-based personalization. A study by Marketo shows that personalized, triggered e-mails based on behavior are 3 xs better than batch-and-blast e-mails.”