“Change is the law of revelation” everything was not digital first because all work was done by paper, home or outdoor but now everything has become digital means all the work has become an internet and online. First, we used to sell our products at home and used a traditional marketing strategy involves print ads, outdoor ads, newspaper, radio, TV etc. Digital marketing trendy in the last few days this time all the work has started to be digitized. People are also getting creative with digital and changing their way of working now everything has become digital. Digital marketing is a way of making the market digital everything has become simpler, it’s everything has become safer than traditional marketing. Digital marketing is very good for everyone according to the times of today because the time is changing, then why India remains behind. Digital marketing is very popular abroad, they do their every work digitally. Digital marketing is happening in some of India's countries, but at the other end, people still do not know what Digital marketing is. That's why we have to make people aware of the need for digital marketing in India.
We define digital marketing this way-
“Digital marketing is a marketing technique that involves the use of digital mediums such as internet and wireless for creating Awareness, consideration, Purchase, and loyalty for a brand, product or service.”
Digital marketing requires digital mediums such as mobile, laptop, tablet and digital activity such as music travel, radio, education etc and personal data like the message, interest, trends, and status. Digital marketing gives us the right to choose what we like we take, there is no suppression of any kind in it that you have to take this, It is up to you to do what you want.
Earlier, we had to take anything, we either used to go to the market, shop or mall and then our time in it was very bad, for that we had to take time aside. But now it is not like that there has been a name added in the world of the digital world, “E-Commerce Websites” which means that we can take whatever we used to go out of the house, we can do it at home only. Every kind of website is available online now.
This is the difference between traditional marketing and digital marketing.
Some courses have been provided to understand digital marketing-
- Search Engine Optimization (SEO)
- Google Ad words
- Content Marketing
- Email Marketing
Many more course available in Digital Marketing.
Digital marketing gives us two types of business opportunities-
- Digital Marketing Agency
- E-Commerce Merchant
Digital Marketing provides career options-
- Search Optimization
- Google Ad words Manager
- Social Media Marketer
- Digital Media Planner
- Content Marketer
- E-Commerce sales Professional
- Affiliate Marketer
- Digital Marketer
The purpose of digital marketing is to make online traffic to any website. There are few traffic channels listed below-
- Search Engine- the Search engine is a service that allows Internet users to search for content via the World Wide Web (WWW). A user enters keywords or key phrases into a search engine and receives a list of Web content results in the form of websites, images, videos or other online data. The list of content returned via a search engine to a user is known as a search engine results page (SERP).
- Social Media: Social Media involves social interaction among people in which they create, share or exchange information, idea, and media in virtual communities and networks.
It also helps in the advertisement of any business. Because today 80% people used internet on mobile and connected with social media websites. People used the internet and spend our 10+ hour per week on social media.
- Email Marketing: Email marketing is a directly marketing a commercial message to a group of people using Email. Email marketing is more flexible, cheap, personalized and very easy to track.
- Display Advertising: In this type of marketing used banner ads to promote brand or service to different websites. This is best the medium for advertisement of any company, business or organization. For this marketing, we generate higher visibility and great audience of your websites. Many display targeting options used in this marketing jobs, corporate sector, websites, digital devices much more.
- Affiliate marketing: In this type of marketing if one company used another company name to promote her product and brand on the basis of commissions that means company used affiliate marketing strategy. It’s very useful for offering leads and conversion.
“Affiliate promotes products, services or website of other businesses make commissions out of it’s by sending traffic and buyer to them”.
- Websites: A website is set of related WebPages typically served from one single web domain. A website is a hub of social media, emails, search, display, an affiliate. Through the websites sell and promote our products online and make audience global reach because most of the people using online services.
- Web Analytics: this is not a marketing channel but it is called supporting channel of digital marketing. It helps the marketer to plan and executes the advertisement better. Analytics can help us to track demography, device, browser and performance details of websites.